Connect with us

Sportswire

Gus Malzahn explains why UCF players had Twitter handles on spring game uniforms

UCF players displayed an eye-catching bit of style during Saturday’s spring game, wearing uniforms with their social media handles on the nameplates. Instead of their last names, UCF players had their social media names, particularly their Twitter handles, displayed on their backs. That applied to everyone that participated, too. π™π™π™š 𝙛π™ͺ𝙩π™ͺπ™§π™š of college football π™žπ™¨… Read More

The post Gus Malzahn explains why UCF players had Twitter handles on spring game uniforms appeared first on Larry Brown Sports.

Gus Malzahn

UCF players displayed an eye-catching bit of style during Saturday’s spring game, wearing uniforms with their social media handles on the nameplates.

Instead of their last names, UCF players had their social media names, particularly their Twitter handles, displayed on their backs. That applied to everyone that participated, too.

So what was the thinking behind this? Coach Gus Malzahn explained that UCF was embracing the “new age of personal branding,” adding that it was a good way to reach UCF’s younger group of alumni.

“You look at, what, 322,000 living alumni and the average age is 36. 72,000 [students] and they’re all on Twitter,” Malzahn said. “Some of these big schools, the average age of their alumni is 65 and they’re on Facebook. So we’ve got a big advantage there.”

With the NCAA increasingly backing down on players taking advantages of their names and likenesses, we’re probably going to see more things like this. UCF is getting out ahead of it, which is exactly what a school of its caliber should be doing. They may well reap the benefits of such an approach, or at least serve as a template for other schools that may ultimately follow in their footsteps.

The post Gus Malzahn explains why UCF players had Twitter handles on spring game uniforms appeared first on Larry Brown Sports.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent

MLB1 year ago

The Greatest Sports Call in Broadcasting History

Kirk Gibson’s 1988 World Series home run was a baseball play that occurred in Game 1 of the 1988 World...

NFL1 year ago

Rob Gronkowski “Just Joking” About Having Bucs’ Playbook

Rob Gronkowski posted a note on social media Wednesday to make clear that he was just joking when talking about...

MLB1 year ago

MLB Proposes 3-Division 2020 Play Based on Geography

MLB is one of the games genuinely faithful to its legacy, however even they are thinking about radical changes because...

NHL1 year ago

NHL Eyes December to Start 2020-21 Season

The 2019-20 NHL season has been suspended for about a month and a half now as the world fights the...

NHL1 year ago

5 Greatest Hockey Players of All-Time

This list hasn’t changed in 20 years. I can’t envision the rundown changing at any point in the near future....

NFL1 year ago

NFL Draft Made These 3 Teams Playoff Contenders

The 2020 NFL Draft spoke to an open door for NFL groups to drastically improve their lists with the expectations...

NCAAF1 year ago

Trevor Lawrence Heavy Favorite to be #1 Pick 2021 Draft

The 2020 NFL Draft is in the books and the football world is as of now amped up for the...

MLB1 year ago

Fan Made Epic Fenway Park Map in Fortnite

The COVID-19 pandemic has forestalled avid supporters from getting a charge out of baseball for about two months. While baseball...

NBA1 year ago

Vegas: Dennis Rodman Potential Successor to Kim Jong-Un

There’s a great deal of disarray encompassing the soundness of Kim Jong-un, the 36-year-old Supreme Leader of Democratic People’s Republic...

NBA1 year ago

Blake Griffin Calls Out TMZ Coverage

Detroit Pistons star Blake Griffin was as of late an objective of TMZ, which posted a strange article about him...